1) Semi-Matte Lipstick Is More Popular Than Matte

Based on Cosmo’s Instagram survey, 56% of women who participated preferred semi-matte lipstick over matte. Matte formulas may last longer, but semi-matte tends to feel more comfortable because it’s usually more moisturizing.

Want a comfy semi-matte lipstick recommendation? You should try Rabbit Habit Whipped Lip Cream, the newest local beauty brand lineup. This semi-matte lip cream comes in six shades—from natural pinks and soft browns to bold reds. Bonus: you can mix and match shades to create your own custom color. Fun, right?

2) Nude Lip Colors Are the Everyday Favorite

When asked about the lipstick color they wear most often, 71% of participants chose nude, while only 29% chose bold shades. Makes sense—nude tones like soft browns and light pinks are easy to pair with different makeup looks and outfits, and they feel “safe” for daily wear.

Cosmo’s Nude Lip Recommendations by Skin Tone

Thanks to easy-to-use applicators, one swipe is enough. Here are Cosmo’s picks:

• Fair / Ivory skin: Rabbit Habit Whipped Lip Cream — #04 Head Ochre Heels

• Light-medium / Warm (kuning langsat): Rabbit Habit Velveteen Matte — #04 Sweet Chestnut

• Tan / Medium-deep (sawo matang): Rabbit Habit Velveteen Matte — #05 Boston Brownstone

3) Women Prefer Practical Cushion Foundations

One of the biggest benefits of cushion foundation is how travel-friendly it is—but in Cosmo’s survey, 82% of women said they chose cushion mainly because it’s more practical.

No extra tools needed. No pouring foundation onto the back of your hand. Just press the included puff onto the cushion and tap onto your face. Simple.

4) Skincare-Infused Cushions Win Over Full-Coverage Only

Interestingly, 52% of survey participants preferred cushion foundations with skincare benefits over cushions that focus purely on high pigmentation (full coverage).

That’s why Rabbit Habit Moon Glow 2-in-1 Cushion Foundation & Luminous Concealer Compact is a strong option: it offers skincare-focused formulation and solid coverage.

Why Moon Glow is worth checking out

• SPF 50+ / PA+++ for UV protection

• Niacinamide to help brighten and improve uneven tone

• Allantoin to help soothe and support skin renewal

• Adenosine to energize and support healthier-looking skin

And yes—Moon Glow includes concealer inside the compact, making it a 2-in-1 concept that’s super practical for extra coverage whenever you need it.

5) Blush Is More Essential Than Eyeshadow

Not that CosmoBabes don’t like eyeshadow—but for everyday makeup, blush feels more “needed.” In the survey, 78% of participants chose blush over eyeshadow.

If you’re always on the go, try Rabbit Habit Blushing Moon. It’s a cushion blush that’s easy to apply, easy to carry, and beginner-friendly. Even though the pigment is strong, it won’t make your cheeks look overdone—and the shades are made to flatter Indonesian skin tones. A real must-have.