Rabbit habit is inspired by the endearing and enduring Asian legend of the Moon Rabbit, who, from his lunar perch, works tirelessly at his pestle and mortar, loyally creating the finest beauty elixir for the famed Moon Goddess. As for 'Habit', well we believe it's the things we do every day that affect the greatest change, so that forming good habits now will ensure natural beauty for many years to come. And, yes, happily it also rhymes. ural beauty for many years to come. And, yes, happily it also rhymes.